Sharing personal experiences on ErvaringenMetEnergie.nl (ExperiencesWithEnergy.nl)
Authentic experiences foster trust
More often than not, consumers are cautious when it comes to investment in energy-saving and sustainable systems for domestic use. Manufacturers will promise too-good-to-be-true comfort and payback times, and you may be left wondering: “can they really deliver on their promises?” “Milieu Centraal,” a public information organization in the Netherlands that helps consumers make sustainable choices, launched an online platform where consumers can share their experiences with systems like high-efficiency boilers, solar panels, and roof insulation.
By developing a website that creates an immediate sense of honesty about the opinions displayed, you attract visitors’ sincere attention. Combine this with optimal usability when searching for relevant information, and you have a successful user experience on your hands. Users convince each other, and via links next to each topic can access unbiased and relevant information on the website of Milieu Centraal.
How to fill a website with experiences?
A finished website is like an empty library. The challenge is to fill the pages with user experiences. The easiest approach is to ask people in your own network. Milieu Centraal has a large number of Facebook fans, who can be easily reached. Furthermore, the new website was announced in the organization’s newsletter. The next step is to market the website in relevant magazines with free publicity. Because the website’s subject is engaging, it is easily suited for editorial coverage. It’s like drawing circles around your organization, from hot to cold contacts.
Activating ambassadors by emphasizing common interests
Who could reap great benefit from the website ErvaringenMetEnergie.nl? By approaching those people and asking them to refer to the website, you build a large network. We offered a set of banners to installers and contractors. By displaying banners on their own website, they can provide honest information to potential customers. As entrepreneurs, they themselves have a commercial interest, and are ready to refer to other people’s reviews to convince potential customers.
Sharing personal experiences on social media
Once you posted your review about for example solar panels, you’re proud and want to share it with your friends. Participants can therefore share their experiences on Facebook, Twitter, and LinkedIn. Which immediately turns a participant into an ambassadors. Participants often have acquaintances and friends in their networks who have similar interests. This creates additional visibility among your target audience. An example is a homeowner of around 50 years old who invested in a solar water heater. In his social circle there may be peers considering to take the same step, and who may learn about ErvaringenMetEnergie.nl thanks to his experience.