A good commercial email consists of a different layout than a website or printed direct mailing. Unfortunately, many companies’ direct emails and newsletters remain a derivative of their website. Randstad asked us to develop a strong frame for its newsletters.
Your customers visit your website on their own initiative and with a particular purpose in mind. A well-designed website navigates visitors to their goal as quickly as possible. A direct mail, however, comes “unannounced,” and has its own message.
When you receive a commercial email, the delete button is easily found. The split second it takes to tempt receivers to read on, is of paramount importance.
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