Online travel companion test catches attention and generates leads
Were you born to travel together? Or are you Frick and Frack on the road?
Riksja Travel is an online travel company that makes good use of people’s usual online quest for new adventurous travel destinations. Among your search results, you’ll find the travel companion test – fun! Mm … to what extent do our travel characters actually match? Before you know it you’re taking the test (Dutch only), and are discovering Riksja’s travel destinations. By providing your audience with a fun test, you catch their attention!
How does the travel companion test work?
When you take the test, you get seven questions about familiar travel situation. For example, your suitcase does not appear on the conveyor belt upon arrival. How do you respond? Every time there are four possible answers to choose from. By filling in your own answer as well as that of your travel companion, the travel agent gets a solid understanding of the interaction between you. Based on the outcome of the test, you’ll receive personal advice for additional travel fun. Want to know how you and your travel companion match on the road? Click here to take the test!
Online test: a smart campaign
A banner about a commercial offer will often feel pushy. With a sponsored Facebook post about the travel companion test, you’ll achieve more. Facebook lets you zero in on your target group extremely well. Most people who enjoy traveling indicate this by liking the fan page of a travel agency or travel blog.
Emotion catches attention
Content that contains emotion receives a lot of attention. Information is boring, emotion is fun. When people travel, they experience a lot during a short period of time – a pressure cooker version of everyday life. Ups and downs quickly alternate. The travel companion test explores the travel characters and provides hands-on advice. Some people love engaging with locals, for example. Other travelers rather observe and admire local cultures. The travel companion agent gives advice that turns the trip into an unforgettable experience for both.
Conversion, from attention to sales
The travel companion test presents destinations that suit both yourself and your travel companion. Are you less comfortable spending money? A country like Ecuador will most likely interest you in that case. True optimists, on the other hand, will enjoy an upcoming travel destination that requires some extra effort every now and then. Like this, we offer three matching travel destinations for each profile. People who take the test are interested to know why the destinations match them, and will explore the proposal.
Conveying your brand during the test
As a company, you get the opportunity to convey your brand on every page of the test. You are the one to select the type of questions, the pictures, the layout, appearance, and the tone of voice: anything can communicate your identity. With a test of seven questions, for example, you have ample room to convey your brand. When taking a more commercial approach, you won’t get this space. The majority of people spends more than five minutes taking the test, which equals the time spent watching more than ten TV commercials!