Online activation: Surprise your Valentine with a scratch card containing yourself as jackpot
Scratch, scratch, scratch! Winning guaranteed!
Luxury department store “De Bijenkorf” cleverly responds to the tradition of sending your partner or secret love a surprise message on Valentine’s Day. A personal digital scratch card that contains you, the sender, as jackpot. For the love of your life, you are the winning ticket. While scratching, you’ll discover products that you can buy for your partner. The “Thank you” screen even shows a top 10 of presents that can be ordered in the web shop right away.
Online customer activation
De Bijenkorf has a massive reach via owned media. Its newsletter is popular, and Facebook fan page followed by many. By attracting the attention of this group with a fun online Valentine’s activation, the company is on top of their customers minds for possible Valentine’s gifts. In addition to owned media, the scope of the campaign was enlarged by sponsored posts and banners. Another campaign for De Bijenkorf based on the same strategy is the Christmas campaign, which became a tremendous success as well. We translated a good old snow globe into a viral campaign.