Impressive number of shares for interactive campaign “Riksja”
What kind of traveler are you?
Are you a Luxurious Columbus or a Curious Crocodile Hunter? The surprising and exciting traveler types immediately stand out. Riksja, a Dutch travel agency, targets an audience that enjoys traveling and is keen to learn what their own traveler type might be. The interactive campaign capitalizes on this interest. The online test, which contains twelve questions, is visually controlled from beginning to end. Beautiful pictures turn this questionnaire into a fun activity.
Upon completion of the questionnaire, the outcome is displayed as a surprising, customized infographic that contains your traveler type. The campaign tempts the target audience to share these results on Facebook. To do this, participants are shown a “share on Facebook” button.
Riksja activates and turns an existing online audience into ambassadors
Travel agency Riksja has an eager client base that is willing to participate in the interactive campaign. By sharing the questionnaire’s outcome on Facebook, you rely on your own customers to expand your network. When a friend shares a Riksja campaign, she inspires your trust. People, also, who are passionate about a particular topic – like travelling – tend to have friends who share this passion. The result is an extremely effective interactive campaign.
How to create a customized traveler type with an interactive campaign
The answers to the questions that are asked are ranked in order to score people on particular traits. For example, how much comfort do you desire when traveling? Or, are you the outdoors type, or someone opting for culture? Your top-two characteristics determine your traveler type. Your second-strongest trait is translated into an adjective, followed by your number-one trait as noun. This yields surprising combinations like the all-you-can-eat city tripper and the Urban Crocodile Hunter. The power of an interactive campaign lies in its ability to capitalize on interaction with prospects and the personalized communication that follows. Do you want to know your traveler type? Click here to take the test!
An interactive campaign: more than just sending a message
When a marketer “pushes” his message, resistance on the receiving end should not come as a surprise. By offering something fun that intrinsically motivates your target audience to participate, the opposite happens: communication is triggered. To get your message across, both sender and receiver need to engage. This is exactly where the strength of an interactive campaign lies.